The Subaru WRX simply had its greatest gross sales month ever. The Japanese automaker says it bought 2,598 of the all-wheel-drive sports activities sedans final month. That’s an 8,280.7 p.c enhance over 2022. Sure, you learn that proper. The explanation behind this wild soar isn’t too wild: final yr Subaru solely bought 31 WRXs in February because it was within the strategy of dumping off stock of the prior-generation WRX.
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The present WRX didn’t find yourself stepping into sellers’ fingers till spring 2022, so the numbers on the tail finish of the final era’s run are a bit wonky. All this implies is regardless of the very fact everybody complained that the brand new WRX was ugly, weird-trying, and the infotainment display screen was too huge, it doesn’t appear to have stopped too many individuals from shopping for it. Like we mentioned, the WRX actually had its greatest month ever within the U.S. at the moment when your favourite WRX – no matter which may be – was on sale. Sorry to disappoint you.
For the 2023 mannequin yr, the WRX was fully redesigned on the within and out of doors with Subaru’s 2.4-liter turbocharged Boxer engine that pumped out 271 horsepower and 258 lb-ft of torque to all 4 wheels by both a typical six-speed handbook or the “SPT” CVT computerized transmission.
In whole, Subaru has bought 4,604 WRXs as of February. That’s solely a 1,137.6 p.c enhance over final yr. I’m glad the automaker picked up the tempo.
Total, it’s the seventh straight month of yearly month-over-month progress for the Japanese automaker that bought 45,790 autos (a 2.1 p.c YoY enhance). One other automobile in Subaru’s portfolio additionally had its greatest month ever: the Crosstrek.
Subaru says it bought 14,816 of the little crossover in February. That’s up 2.4 p.c from the yr earlier than.
BRZ gross sales had been additionally up 5.4 p.c, however these bought in such small numbers (368 made it to clients’ fingers in February) that it’s solely getting this little line on the backside of the story. Conversely, Impreza gross sales had been down by a fairly vital margin. Subaru bought 2,591 of these in February 2023. That’s down 26.4 p.c from final yr. Nevertheless, that isn’t too stunning. A brand new Impreza is correct across the nook.